20 July 2010
Hub wins tender submission for Australian School of Tourism and Hotel Management
The Hub is excited to be partnering with the Australian School of Tourism and Hotel Management to create a dynamic re-positioning and re-branding strategy.
To determine the best strategy for the School, The Hub will be conducting extensive market research and competitor analysis.
“Having just started this project, we are very excited for the future opportunities and new direction for the Australian School of Tourism and Hotel Management,” said Managing Director, Nicolle Jenkins.
7 May 2010
Hub Brands Swan River Sailing
The Hub was selected to create a dynamic new brand for Swan River Sailing formerly known as the WA Yachting Foundation. The Hub approached this project by first understanding the organisation's key target audiences, competitive environment, current customer brand perceptions, its uniqueness and the Board's business vision / direction.
"By understanding the business and its services, we were able to represent sailing and the Swan River in the new logo," said Managing Director Nicolle Jenkins.
The result - a combination of the swan icon with 'tell tale' small sailing flags and one very happy client!
"On the yacht's main sail there are small flags called 'tell tales' that essentially help the crew identify wind direction, if the sail needs trimming and to maximise yacht speed. We were able to combine this knowledge to develop a unique, dynamic logo for the organisation."
"This highlights how involved we are in our clients business to ensure all marketing outcomes are maximised," Nicolle said.
15 April 2010
Hub Wins Tender Submission with Mindarie Regional Council
The Hub is proud to be partnering with the Town of Cambridge and the Mindarie Regional Council (MRC) to implement a marketing communications strategy for an innovative recycling trial with a select group of residents in the Town of Cambridge.
The Hub has developed a range of marketing materials including a step-by-step guide and calendar, instructional DVD and range of direct mail brochures which will be sent to residents throughout the eight weeks.
Mindarie Regional Council Project Manager Brendan Mohr said “The Hub have been integral in communicating with Town of Cambridge residents involved in the trial, and they have done an excellent job at devising communication materials that are easy to understand and relevant to what we are trying to achieve.”
The Hub is proud to be involved in such an innovative recycling trial.
26 November 2009
Smooth Sailing for the 2009 Sunseeker Australia Cup
It is smooth sailing at the 2009 Sunseeker Australia Cup starting today! Ten of the world's most elite skippers are in Perth and all competiting for Australia Cup glory.
The sailing event is like a mini America's Cup and for the first time in 145 years, racing will also feature in Perth waters off the Barrack Street wharf.
The Hub creative studio designed the event logo and created all of the marketing materials including a 24 page comprehensive event program. The Hub marketing communications team are also managing all the media coverage for the event.
Racing concludes this Sunday - so make sure you get down to the river to check out the fast racing action.
23 November 2009
GOLD GOLD GOLD for Perth YHA Tourism Submission
For the third year running, Perth YHA has won the Backpacker category at the 2009 Tourism Awards held last weekend. This is the second year The Hub team has written and designed the submission for Perth YHA.
"Thanks Nicolle and Clare for all your help with the submission. We are very pleased with our final win and being admitted into the hall of fame next year!" said CEO Dominic Pimpinella.
Perth YHA now progresses to the National Awards and will be competing against three other YHAs being Sydney Central, Melbourne Metro and Lakeside Manor, SA. We wish them luck and have everything crossed for the big night!
18 September 2009
Hub Redesigns Wula Guda Nyinda Aboriginal Eco Adventures
Long-term client Darren 'Capes' Capewell approached The Hub team to refresh the design and copy on all his business marketing materials.
Managing Director Nicolle Jenkins said the brief focused on refreshing his materials while using his distinctive strong brand.
"To do this we created two new sub brand elements which features a turtle and dugong which are two culturally significant animals to Capes and the Shark Bay region. Alicia from The Hub graphic design team has done a fanatstic job in adding a fresh approach to his design while still maintaining the important functionality of how the materials need to work in their environment," Nicolle said.
The Hub redesigned and wrote the copy for the Wula Guda Nyinda brochures, business cards, letterhead, beach signs, car magnets, website, with compliments slip, rates sheet and signage.
Nicolle has just returned from her fifth visit to Monkey Mia Dolphin Resort and said if you are in the area, experiencing Capes' tours is an absolute MUST.
"Capes has a special ability to connect with people and share the spirit, culture and stories of his country. The tours are an eye opener - they are truely amazing. You won't ever look at the country the same way," Nicolle said.
Keep an eye out for the new website to be launched next week! www.wulaguda.com.au
22 June 2009
The Hub Announced as a Finalist for Telstra Business Awards
Following their successful shortlisting earlier this month, The Hub Marketing Communications has been announced as a State category finalist for the Telstra Business Awards in the Micro-Business category. The Telstra Business Awards aim to recognise Australian businesses for their achievements and enterprising spirit.
Managing Director Nicolle Jenkins expressed the team's excitment at being made finalists for this prestigious award.
"We will be dusting off our black-tie outfits to celebrate on the night! Whether we win or not, the whole team is incredibly excited to be part of the awards and in only our fourth year of business!”
“Getting this far in the gruelling award's process as a finalist demonstrates that as a business we are on the way to creating something special at The Hub. For us, being a finalist represents a credible mark of distinction as part of our business journey – we are excited by what the future may hold for us!” Nicolle said.
The entire Hub team will attend the Western Australian Presentation Dinner at the Perth Hyatt Regency Grand Ballroom on 14 July 2009. State category winners will be announced at the dinner with all State category winners competing for the National Awards on 19-20 August 2009.
9 June 2009
The Hub Shorlisted for Testra Business Award
The Hub Marketing Communications is proud to announce their short-listing for the Telstra Small Business Awards in the Micro-Business category. The Telstra Business Awards aim to recognise Australian businesses for their achievements and enterprising spirit.
Short-listed nominees are interviewed in June and State category finalists announced in July. State category winners will be announced at an Awards Dinner in Perth on 14 July 2009. All State category winners then compete for the National Awards on 19-20 August 2009.
14 January 2009
The Hub Wins Market Research Tender
The Hub team is already celebrating a winning start to 2009! SouthCoast NRM has appointed The Hub to conduct significant market research for the organisation. The research will focus on a stakeholder perception and needs analysis for a variety of target audiences and customers. The Hub will also be reviewing and refreshing the organisations website.
A very exciting and rewarding start to 2009!
22 December 2008
The Hub is on the move...
The Hub Marketing Communications has recently moved into new purpose-built offices - directly across the road from our old office. Our new street address is 138 Stirling Hwy Nedlands. All our other contact details remain the same.
The new office is four times the size and has a new interior specifically designed for The Hub operations. We also have street signage directly onto Stirling Hwy - so check us out when you are next driving past.
In the office we have feature walls in the dynamic Hub green and blue which feature our Aboriginal art from Western Desert Mob. As part of the new layout we have a dedicated marketing communications area and creative studio (graphic design) hub.
We are very excited to be in our new 'home' and look forward to a HUGE 2009!
Merry Christmas and have a happy New Year! From The Hub team...
14 November 2008
The Hub Appoints New Marketing Communications Coordinator
Managing Director Nicolle Jenkins welcomes Heather Purio as the latest edition to The Hub’s growing team.
With a Bachelor of Arts (Hons) and part-way through completing a Master of Business Administration (UWA), Nicolle is excited with the unique skills and experience Heather brings to the existing team.
“Heather’s Bachelor specialisation is in creative writing. This skill will be incredibly useful in the significant amount of copywriting we do for specific customer focused marketing tools we create for clients,” Nicolle said.
“Connecting strategic copy highlighting clear key messages with anticipated marketing outcomes is crucial for many of our clients’ successes,” she said. “The MBA also brings another dimension when linking our marketing communications strategies and research to our clients’ business direction which is certainly a point of difference for The Hub.”
Heather also brings high level skills and experience in stakeholder relationship management and community engagement. With strengths in copywriting, business strategy development and events coordination Heather draws her experience from a diverse range of industries, including mining and resources, public sector, tourism and the arts.
Previously, Heather has worked for Fremantle Ports and BHP Billiton. With a passion for arts and the community, Heather has developed successful marketing strategies for fledging theatre company Skipping Stone Productions and the East Fremantle Lacrosse Club; she also serves as secretary on the East Fremantle Lacrosse Club board.
27 August 2008
The Hub Drives Media Campaign for Aboriginal Artists
The Hub advises numerous leading Aboriginal Art organisations throughout Australia to manage significant media opportunities as part of an integrated marketing and communications campaign that has spanned over nearly three years.
This month, The Hub managed a press conference and announcement for Desart, Ku Arts, Western Desert Mob and other Aboriginal artist groups. This press conference was a significant media campaign to communicate the importance of Art Centres as a credible source to purchase Aboriginal Art.
The press conference held mid-August in Darwin, was attended by more than twelve key journalists from News Limited, Fairfax Newspapers and the ABC as well as more than twelve Aboriginal artists and art centre managers who were eager to share their positive community stories.
The multi-million dollar Aboriginal Art industry has been a hot topic among national media following on from a story broadcast by ABC’s Four Corners, the Telstra Aboriginal Art Awards and a Senate Inquiry into the industry in 2007.
The Hub identified this as an opportunity for the artists and art centre managers to communicate their positive key messages to the media and coordinated a media conference which provided a forum for representatives of forty three Aboriginal Art Centres and more than one thousand Indigenous artists to speak out.
The media conference was supported by a ‘Buy Right Way’ campaign that operated at ground level during Darwin Art Fair to educate art buyers about purchasing authentic art with strong provenance.
For more information have a look at the Western Desert Mob website The Hub manages at www.westerndesertmob.com.au
23 July 2008
New Brand for New Hat Couture Business
The Hub is working with Perth’s new hat couture business Crown and Brim Millinery to develop a brand, stationery and marketing collateral.
Drawing from the classic beauty of imperial armoury, The Hub design team had the rare opportunity to develop Crown and Brim Millinery its very own unique emblem for London trained milliner, Nicole Plester.
17 June 2008
Hub Team Continues to Grow
Graphic Designer, Ross Scotland is the latest addition to The Hub Marketing Communications. With a flair for strategic brand creation and management, Ross has gathered experience with numerous Perth design firms.
With a diploma in interactive multimedia and at the concluding stages of a diploma in Graphic Design at The Western Australian School of Art, Design and Media, Ross brings a unique style and creative approach to The Hub’s clients.
“Ross innovatively addresses the strategic and creative needs of our clients design requirements. Importantly, he considers the functional needs of the marketing collateral while maintaining brand consistency,” said The Hub’s Managing Director, Nicolle Jenkins.
28 April 2008
The Hub Sources Training
The Hub is diversifying its services portfolio, working with a leading Western Australian mining company to devise a strategy for staff training of managers and internal trainers.
The project involves liaising with various corporate training providers to recommend a training plan that will enhance the mining company’s business direction.
“The Hub’s approach aligns an organisation’s marketing, communications and business goals to achieving holistic results. Corporate culture is one of the most important elements of an organisation’s brand and can enhance or impede a business’ image if not managed.”
“Corporate training is a great tool to improve staff job satisfaction. These internal strategies play a pivotal role in shaping the organisation’s overall image in the marketplace, particularly in competitive industry like mining and resources,” said Nicolle Jenkins.
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